NRA Publications Announces The 2025 Golden Bullseye Awards

For the 23rd year, NRA Publications is pleased to announce the winners of the 2025 NRA Golden Bullseye Awards. While most if the awards are given for new innovative products offered by the firearm, ammunition and optics industries, they also include awards that recognize individual contribution to freedom and the shooting sports.

“These awards have become the most prestigious in the entire firearm industry,” said Deputy Executive Director of NRA Publications Michael J. Sanford. “I have watched the Golden Bullseyes go from a concept more than two decades ago to the most in-demand awards, truly worthy of NRA and its members. I appreciate the time and energy put into not only reviewing these guns and accessories for NRA members, but the process the editorial staff goes through in judiciously selecting them.” Once editors make their selections, they are reviewed by the management of the NRA Publications Division, which will transition to NRA Media next year

Golden Bullseye Awards are selected by the staffs of “NRA Official Journals” American Hunter, American Rifleman and Shooting Illustrated across a series of categories for each magazine. There also two product awards from the editors of NRA Women, as well as an “Industry Woman of the Year.” This year‘s recipient is extremely well regarded shotgun coach and volunteer Ann Mauro.

Last year, NRA instituted the “Freedom Award” bestowed by the editorial staff of America’s 1^st Freedom. This year’s recipient, Camp Compass founder John Annoni, has literally saved lives.

For 2025, NRA instituting a new Golden Bullseye award, decided upon by the editors of Shooting Sports USA, NRA’s digital magazine for competitive shooters, and that is the “Competitor Award.” Its inaugural recipient is a legendary competitor and trainer, Rob Leatham.

The NRA Publications Golden Bullseye Pioneer Award specifically honors outstanding personal achievement. The Pioneer Award spotlights the exemplary achievement and cumulative body of work of an individual, or members of a family, team or partnership, responsible for the development and introduction of shooting equipment that has made a profound, positive and enduring impact on the way Americans shoot and hunt.

The 2025 recipient is Robert L. “Bob” Scott, chairman of the board of Smith & Wesson. “If it were not for Bob Scott, there may not be a Smith & Wesson,” said NRA Executive Vice President and CEO Doug Hamlin. “Certainly not the thriving, healthy company of today. Thank you, Bob, for keeping this American tradition alive.”

The 2024 Golden Bullseye Awards as well as the Pioneer Award and the Freedom Award will be presented in person at an invitation-only event during the NRA Annual Meetings & Exhibits in Atlanta, Ga.

To qualify for consideration for a Golden Bullseye Award, the product must have been:

Recently introduced and available to consumers prior to the selection of the Golden Bullseye Awards
Used/tested by a staff member or regular contributor to the magazine and/or affiliated media
Reliable in the field, meeting or exceeding the evaluator’s expectations
Innovative in design and function
Readily perceived as a value to the purchaser
Styled in a manner befitting the shooting and hunting industry and, perhaps more importantly, its enthusiasts.

2025 NRA Golden Bullseye Awards

Shooting Illustrated 2025 Golden Bullseye Awards

Handgun of the Year
Taurus 327 T.O.R.O.

Rifle of the Year
Primary Weapons Systems UXR

Shotgun of the Year
Mossberg 940 PRO Tactical Thunder Ranch

Optic of the Year
Leupold Mark 4HD

Ammunition Product of the Year
Hornady 22 ARC

Suppressor of the Year
SilencerCo Spectre 9

Accessory of the Year
Garmin Xero C1 Pro Chronograph

American Rifleman 2025 Golden Bullseye Awards

Rifle Of The Year
Smith & Wesson Model 1854

Shotgun Of The Year
SDS Arms MAC 1014